As a real estate agent, it is your job to help others find their dream home. However, you won’t be able to attract many clients unless you look like you know what you are doing. Part of marketing yourself as a knowledgeable real estate professional is looking like a knowledgeable real estate professional. Here are some reasons why it is important for a real estate agent to always look his or her best.
Grooming Shows That You Care:
If you are willing to overlook the crust in your eyes, the makeup that is still on your face from yesterday and the hangnail on your left hand, it may indicate to a client that you are not detail oriented. This may scare off a client because he or she may think that you are going to overlook key details when it comes time to show that client a house or when it comes time to close on that house.
How Do You Negotiate a Deal When You Can’t Negotiate Your Hair?
Everyone has stretches where they wish they could have great hair like the folks at better hair day, and many only achieve this by using the best products and styling tools like curling wands. However, you should have ways of keeping your hair in line if you are going to be a successful real estate agent. If a client believes that you aren’t savvy enough to learn how to keep your hair looking good after months or years on the job, that client may not believe that you are savvy enough to negotiate a good deal on his or her next home.
It’s Hard to Take the Disheveled Look Seriously:
What’s the first thing that comes to mind when you think of a person who hasn’t shaved in weeks or hasn’t had a shower in a couple of days? If you are being honest with yourself, you probably are thinking of a homeless person or someone who spends their days and nights playing video games or lounging on the couch. Is that someone who you would want to work with? If not, there is a good chance that others won’t want to work with you if they see someone with a scraggly beard and needs help treating oily hair coming over to shake their hand.
A Clean Look Exudes Confidence During Negotiations:
A person who walks into a room with perfect hair, a good smile and a pleasant smell is going to be able to hold the attention of others in the room. By looking like a professional, people are going to assume that you know what you are doing. This can come in handy when negotiating a contract with the seller’s agent. If you look and act like a professional who gets things done, the other agent may not question you when you ask for a concession or ask to speed up the closing process.
As a real estate agent, it is your job to exude confidence and a professional demeanor at all times. Therefore, you need to shower regularly, develop good grooming habits and make sure that you can tame your unruly hair if necessary. By taking these steps, you can improve your image and gain new clients with ease.